HQHC team can support new and existing health facilities in development and executing of marketing and branding strategy, this includes:
- Conducting a Primary Marketing Audit
- Identity branding and promoting in the available and mutually approved digital media platforms as per the budget assigned by health facility management.
- Focused targeting of users and customers based on the business dynamics, demographics, interests and behaviors.
- Suggest and implement digital communication materials along with designer or agency if appointed by the health facility
- Advise on the best practices and rates related to digital media buying strategies.
- Suggest advertising methodologies – Online & Digital.
- Conduct relevant marketing research / competitor analysis with relevant agencies to identify industry trends and commercial opportunities
- Develop and implement marketing strategy according to the objectives and budgets.
- Suggest detailed proposals and marketing plans in relation to the digital marketing.
- Give direction to digital marketing efforts with the most effective methods and tools.
- Plan digital campaigns, packages, events and streamline the referral scope of business.
- Assists Marketing team and Management Personnel / Directors in coming up with focused digital branding, positioning and marketing tools for each service and specialty.
- Works within the health facility’s budget to produce effective promotional materials and advertising opportunities.
- Coordination of Videography, Photography, Event Management, Productions and Printing
- Streamlining the Digital Marketing Strategies to be implemented through Facebook, Twitter, Instagram, Linkedin and Youtube.
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